Reviews

"The best experience in a retail environment! They don't treat you like a customer. They treat you better than that. I went in with my kids and let me tell you, they are very kid friendly. When I showed up to pick up my bike Matt had it sitting out front like it was a pin up model. I went straight for my new to me bike as my 7 year old daughter walked into the dealership and yelled "Matt we're here!" The loved it. There are no cheesy sales gimmicks and a definite feeling of family. Matt and Derek are awesome!"

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Anonymous

"I perched a 2017 Road Glide Sp. Jeff and Derek are a pleasure to deal with. No pressure at all. They let the bikes sell themselves. Great experiance. I am 68 years old and this is my 4th Harley."

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Anonymous

"My husband and I travel for work, needless to say we visit many Harley dealerships here in the good old USA and when abroad. We collect poker chips from all places. My visit the other day to Sonoma County Harley Davidson was a visit I won't forget.

I was looking at the Guardian Bells. I picked one for my husband to put on our new Ultra Limited. The sames woman DMS told me that I could not buy this for the bike we ride, that one must be given from one rider to another as a good luck charm. DMS proceeded to give me the bell at no charge. I could not thank her enough and wanted to give her a special kudos in my testimonial for great service!

Thank you again DMS, ride safe....

AV"

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Anonymous

"Thanks Terry & Ron for taking such good care of me (as usual). I brought the bike in for a new tire, before a second road trip. You found an unrelated problem that would have no doubt caught up with me two states away. It's so sad to be stuck on the side of the road, watching the world go by. You fixed the problem and got the bike back to me on schedule. No drama! Can't thank you enough."

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survey trx

"I've been to a lot of parts dealers in my life for all sorts of replacement parts, for a number of vehicles, including my 09 Harley Street Glide. I have never had anyone bend over backwards to meet my needs like Sonoma County HD in Cotati. They literally will not let you leave unsatisfied. And will spend the extra time to make sure i have exactly what you are looking for, recommending parts that will exceed performance, and telling you exactly why. And they know what they are talking about! They're not just pushing parts out of a catalog, they are involved, and go above and beyond to give very helpful advise on installation procedures of the parts and make recommendations based on their own personal mechanical experience and the experiences of customers' feedback. Jeff Rohrbach in particular, helped me with changing some gears and bearings on a high end starter clutch, and went completely above and beyond what I EVER expected from a parts guy. Blown away, is all I can say! I am now back o the road with my 09, and he didn't charge me a dime for the assistance which took about 45 minutes! Just wanted me to be happy with my purchase and get me back on the road. Any shop doing this for me would have charged me at least $110 or more for the labor.

I'd highly recommend these guys because they know their stuff, and they aren't happy until you are happy, period. Don't get shuffled off by trying to save a buck anywhere else. It's not worth the hassle of getting it wrong. Do it right the first time with Sonoma County HD!"

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Anonymous

"Great service, Friendly staff. They will go out of their to make sure you are happy, and have a great running bike.

5 stars all the way."

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Anonymous

"I bought a used bike years back sr store now it was time to get my very first new one met with mat great sales guy. iknew what i wanted he didnt try to sale me anything else went very smooth they got the bike& calor i wanted held it for till i had time to pic it up the hole staff was great had a small problem with papper work. staff fixed it right away. great place"

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Anonymous

"I was involved in a wreck and had my bike towed to Michaels for repairs and have had excellent service from the service department and from Jeff Rohrbach in parts. Jeff spent an hour and a half helping me pick new parts for the bike and did a great job for me. I really appreciated his patients after I chhanged my mind several times after he flipped through several parts books. Its people like Jeff and Terry in service who will keep me coming back to Michaels for a very long time.....thank you very much."

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Mark Johns

"After many years of trying to convince my wife that I could have a bike even after a Dr.Prescription I got her to go inside Michaels with me. We were met by very nice people. We met Matt who showed us around and was very helpful as well as friendly. Helpful to my plan. The experience was great and after a week of begging I got my wish. Called Matt let him know that we will be there in two days. Rode a way home a few days later. The whole staff were great and very helpful. There was a closer dealership but not better. Thanks for making my dreams come true."

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Anonymous

"Purchased a factory custom 1200 Sportster with additional accessories and was greeted with considerate competent service, well worth a 5 star rating. Derek Stimple professional oversaw the ordering process and answering of questions I put forward by phone during the wait; with the bike arriving at the dealer exactly on schedule. A final inspection was done by me upon pickup, helped by the advisement/expertize of Matt Phillips. I happily recommend Michaels Harley-Davidson for its assembly line attitude, and no nonsense service."

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Anonymous

"I walked in to the Harley store, was immediately greeted by Joe Black. He saw the bike I wanted and before I knew it I was on a test drive. I could not be any more happier with the service by Joe and the deal I got at this dealership.I will tell everyone I know to not buy anywhere else than Michael's Harley in Cotati. MANY THANKS JOE! Jeff Webb

2013 Harley "Seventy-Two""

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Jeff Webb

"My experience at this location was great. The sales person we bought our bike from Joe Beck. He was friendly informative and very accommodating. I live 2 hours from this store however due to the employees in your store and the customer service I purchased the bike and would return there for any of my needs. Sincerely, Rick and Denise Mansfield"

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Anonymous

"I want to thank all the people at Michael's Harley. For making my after purchase a great experience. I visit often and pick their brains on all sorts of different items. They always are happy to help. Special thanks to Derek, Lorain, Walt, Parts: Michael, Ron. I believe the crew you have now rates as 1 of the best in all the years I have been dealing with you. I have bought 2 Harleys. The last time I bought 1 was the worst experience I have ever had. Since that person is no longer there, the dealership seems to run smoother and employees seem happier. Thanks again!"

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Anonymous

"I recently purchased my first Harley-Davidson through Michael's. After doing some research online and reading good things about the staff, I decided to give Michael's a shot. The service I received was incredible. Being a first time buyer I had a thousand questions and really wanted to do my research before buying. Over the course of several weeks Derek, Joe and Michael of the sales department were amazing. They really helped me find the perfect bike for me without trying to steer me in any direction, even though I was working with someone in sales already, nobody hesitated to stop and help me or answer questions. Michael's gave me the ultimate no-pressure, helpful, informative and friendly purchasing experience. The staff has without a doubt turned me into a lifelong customer."

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Anonymous

"I highly recommend Michael's Harley-Davidson. Hands down the best vehicle buying experience I have ever had. I recently decided to buy my first Harley-Davidson. I had been shopping around other dealerships and online, when a friend suggested I check out Michael's Harley-Davidson. I pulled into the parking lot and saw the exact bike I had been looking for.Not only did they have the bike, they let me take it out for a test ride! I knew I was in trouble before we even got out of the parking lot. The buying experience was great. What really stood out to me was the friendliness, expertise, and confidence in everybody that I came across. Daniel in the service department, Joe Beck and Brett in sales and Matt in parts, thanks for making my buying experience a great one."

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Anonymous

"My wife and I have never ever had the pleasure of buying a vehicle in one of the most helpful and friendly environment in all our years, and I might add we being in our 60's is hard to find. Our sales person, Mr. Beck was extremely pleasant and personable and also knowledgeable in all questions asked. The gift certificate from the owner, Mr. Michael Huffman was a shock and a surprise at the end of the sale that touched my wife and I deeply. I am looking forward to seeing you again and referring friends and family to a wonderful establishment such as yours. Many thanks again for fullfilling my "Bucket List" wish with my new Soft Tail Deuce. Warmest Regards."

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Anonymous - CA

"For the fella that said no salesperson came up to him, that was something I appreciated. It was more than apparent who the salespeople were, I think that goes along with the NO pressure sales approach. I looked around for a few minutes then went over and introduced myself to Matt Philips.
He was nothing but professional and NO pressure.
I ended up with a 2015 Heritage soft tail of which Matt showed me all the other soft tails. There were not a lot but how many scooters can one dealership stock? He patiently explained the pros and cons of each bike which really helped me in my decision.
I was referred by a friend there and i guess i owe that friend a dinner.
WELL DONE Matt!"

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Greg Spry

"Best place to buy a Harley amazing staff all around I couldn’t find anyone that doesn’t have a smile just traded my iron 883 for a low rider s quick easy no pressure they will take care of you that’s what I love about this place"

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Ryan Witherspoon

"Sonoma Harly was great.
Came out and towed my bike back to their shop, replaced a split valve stem on my front tire. Had me in and out in no time. $65 including the tow.
What a great group of guys."

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Marcus Swinford

"Just bought a 2020 Street Bob and it was a great experience dealing with Sonoma County HD! From the sales department to the parts department everyone was extremely friendly. I would definitely recommend them to anyone for all your Harley needs. Looking forward to doing future business with them."

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Ryan Chambers